Metadata.io has developed the first automated operating system to help B2B marketers. The system is highly customizable and uses machine learning, AI, and predictive analytics to enable marketers to optimize campaigns and measure performance.
In April 2021, Metadata.io raised $40 million in series B financing to build the new system.
This article will provide an overview of the automated system and how it works.
What is Metadata.io
Metadata.io is an automated operating system for B2B marketers. It enables them to efficiently manage and automate the entire marketing funnel from acquisition to customer onboarding. Through its unified platform, businesses can control their campaigns from start to finish, utilizing relevant insights and data points while optimizing performance in real-time.
The company uses proprietary algorithms alongside an AI-powered Engine that automatically processes and optimizes big data volumes, delivering actionable insights on customer behavior with pinpoint accuracy. This allows Metadata customers to maximize their investment by deploying strategies that quickly adapt to changing conditions.
By relying on Metadata’s automated system, marketers can optimize their lead generation and nurture efforts accordingly. Additionally, they can increase revenues by utilizing predictive segmentation technology and uncovering opportunities for improvement through its analytics dashboard that provides granular performance metrics at every level of their campaigns.
In November 2020, Metadata announced $40M in Series B funding from prominent venture capital firms 8VC and Social Capital, which will further expand its product offerings and develop a stronger global presence. With this new round of funding comes a bright future for B2B marketers looking to gain an edge in the competitive world of digital marketing through automation solutions such as Metadata’s platform.
Metadata.io raises $40M to build the first automated operating system for B2B marketers
Metadata.io recently announced that it has raised $40 million in a round of funding led by Sapphire Ventures, Salesforce Ventures, and Madrona Venture Group. This fresh capital will be used to continue developing the industry’s first automated operating system for B2B marketers and aid with further innovation in the company’s space.
Metadata’s automated operating system is designed to help eliminate mundane marketing activities, create more time for campaigns that matter, and have a long-term impact on business growth. The $40M round aims to bring Metadata closer on its mission to amplify human potential with machine learning-driven automation and powerful toolsets. In addition to the new platform features, Metadata plans to focus on customer success engineering, customer service, and customer education as part of its mission.
The funding round symbolizes the vital role that automation technology can play in modern-day marketing initiatives. Mass Scale Automation assists marketers with everything from artificially intelligent recommendations on which prospects are most likely to convert into customers through optimizing lead scoring models or orchestrating complex operations like managing fas-moving advertising campaigns across search engines, ad networks, web platforms, and other sources of customer engagement data programmatically.
Overall, this significant rising sum signals an emerging trend in the marketing automation landscape – where widespread adoption of tailored technology solutions leads to an unprecedented level of increased accuracy & efficiency while reducing manual labor burden & cost expenditure over time.
Automated System Features
Metadata.io’s automated system was created to enable B2B marketers to autonomously run their campaigns. In addition, the system helps marketers optimize their performance with features like AI-driven insights and data-driven media buying.
This automated system is powered by machine learning and combines many data points from various sources to offer up-to-date and complete marketing solutions.
Let’s look at the key features of Metadata.io’s automated system.
Automation of data collection
Metadata.io is a new enterprise software solution that utilizes AI and machine learning to automate the data collection and analysis process for B2B marketers. Marketers no longer have to manually gather, organize and analyze data; Metadata.io does that for them by continuously monitoring customer journey maps, web analytics, and customer profiles.
With its cutting-edge natural language technology, Metadata.io can detect patterns in data that could normally take humans hours of manual time to analyze. It also enables real-time customer segmentation so marketers can better target their campaigns and send more relevant messages likely to engage customers with higher conversions.
In addition to automating data collection for B2B marketers, Metadata.io provides detailed predictive insights about customer health, performance indicators, future trends, churn rates and other essential metrics such as visitor counts. Furthermore, the platform allows marketers to automatically create campaigns aligning with each segment quickly based on historical performance and predictive analytics models which can be adjusted over time. That way, marketers can tailor their strategies towards specific audiences more quickly while still tracking the progress over time effortlessly due to its automated system architecture.
Automation of data analysis
Metadata.io offers an automated data analysis system, allowing B2B marketers to quickly identify growth opportunities and eliminate manual, time-consuming processes. This system automates the tracking, cleaning, organizing and analyzing customer data so marketers can focus on high-value activities such as strategy development and analysis.
With its advanced machine learning capabilities, Metadata.io can seamlessly sift through millions of pieces of data to identify the actionable insights needed by B2B companies to drive growth in their respective businesses.
Metadata.io’s automated system performs data analysis across a wide range of customers and demographics reaching markets not traditionally accessible by traditional methods such as surveys or focus groups; thereby enabling the efficient discovery of valuable customer insights.
Additionally, its automatic process helps marketers save costs associated with manual data collection and analysis; reducing lead turnover times by quickly scanning for target customer segments to better tailor marketing campaigns for maximum efficacy. This system further helps marketers ensure that customer feedback is monitored accurately and consistently, enabling them to optimize their strategies based on up-to-date market trends and conditions.
Automation of data activation
Metadata.io is an automated operating system for B2B marketers that utilizes sophisticated algorithms to automate data activation. The Metadata platform takes customer data from many sources, including web analytics tools and external databases, and processes it automatically, giving users the real-time insights they need to make informed decisions on their marketing strategies.
Automating data activation increases the speed of decision making by reducing manual efforts and handling large amounts of data collected from multiple sources. This makes it easier for users to create targeted campaigns without analyzing data manually. Furthermore, once user data is loaded into the platform, it automatically processes different types of customer profiles based on their activity, resulting in more effective targeting strategies and improved return on investment (ROI).
Other benefits of Metadata’s automated system includes:
- Advanced segmentation capabilities.
- Optimization modeling for campaigns across numerous channels and devices.
- Dynamic reporting with interactive analytics visualizations.
- Attribution endpoints to measure campaign performance and budgeting capabilities to better understand your ROI over time.
With these features combined with the automated platform’s ability to process a variety of customer data points in real time, it brings marketers unparalleled visibility into their audiences without a human touch.
Benefits of Metadata.io’s Automated System
Metadata.io has developed an automated system to help B2B marketers easily manage their campaigns. This system simplifies tasks related to research, data collection, and onboarding while using AI to automate processes and provide insights.
In this article, we will go over all the benefits of this amazing system, and how it can save marketers time and money.
Increased efficiency
Metadata.io’s automated system has helped B2B marketers achieve increased efficiency, scalability and accuracy in their marketing campaigns. The system utilizes advanced AI technology to optimize and schedule initiatives across multiple channels to ensure maximum ROI.
This automation helps marketers get the most out of their time and resources, manage budgets better, and drive better customer acquisition outcomes. Additionally, the automation can help identify potential leads in real-time and recommend potential campaigns that would be best suited for those leads.
The AI-powered engine also runs tests in the backend to identify key areas of improvement that can further enhance marketing efforts. Overall, Metadata.io’s automated system helps companies to be more efficient, effective and profitable with their B2B marketing activities.
Cost savings
Metadata.io is the first automated operating system designed for B2B marketers. It is a cloud-based platform that centralizes data from all marketing systems and technology, providing a single source of truth to build, optimize, and manage campaigns.
With Metadata.io’s automated system, marketers can save time and money through streamlined processes and better time management. By eliminating manual work steps such as data entry, Metadata.io’s automated system reduces overhead costs allowing marketing teams to prioritize activities that drive revenue instead of sifting through spreadsheets or manually entering data into various systems which can take more time than desired.
Metadata provides an intuitive interface that ensures data accuracy from start to finish and can be used by teams of all sizes. Through cost savings and real-time campaign optimization, it’s no surprise why businesses are investing heavily in Metadata solutions as it helps them increase their return on investment (ROI).
Improved accuracy
Metadata.io’s automated system leverages AI and machine learning to help marketers increase accuracy when managing campaigns. With machine learning, Metadata.io can detect patterns within customer behavior and usage data to target users most likely to engage with campaigns more accurately. This allows for smarter, more personalized messaging tailored specifically to each user and increases the likelihood of successful campaign results.
Additionally, Metadata.io integrates with various data sources, including Google Ads and Facebook Ads. As a result, marketers can utilize automated bidding strategies without manual effort, achieving optimal performance metrics while reducing overall costs.
Use Cases
Metadata.io is an automated system that promises to save B2B marketers time and resources. The company recently raised $40M to build the first automated operating system for B2B marketers. With this system, marketers can manage campaigns and to automate activities such as lead scoring, account segmentation, and customer engagement.
Let’s explore some use cases to see how the system can be used.
Automated lead scoring
Metadata.io’s automated lead scoring helps B2B marketers evaluate potential customers at scale. Its machine learning algorithms analyze data from public sources, such as corporate websites and LinkedIn profiles. They determine the best-fit prospects based on a company’s criteria, providing an intuitive scoring system that is both cost-effective and time-efficient.
Furthermore, this tool flags suspicious activities, provides warnings of overlooked opportunities, identifies repeat visitors and assists in validating lead data quality. Using historical intelligence, Metadata.io’s automated system can accurately configure customized sales strategies for each marketer to ensure better ROI for campaigns and significantly reduce inaccuracy when segmenting prospective customers.
As such, this patented technology has enhanced operational efficiency in lead prospecting and scoring thereby making it highly advantageous to maximize targeting efforts across multiple channels all the while reducing associated costs throughout the process.
Automated segmentation
Metadata.io’s automated operating system allows B2B marketers to segment large amounts of data quickly and accurately. Automated segmentation is a powerful tool in B2B marketing, as it can target audiences with the most effectively tailored campaigns based on their unique traits and behaviors. By segmenting your leads into smaller groups based on job title, company size, location, or purchase history, you can ensure that the message is always tailored to the audience’s interests.
Automated segmentation begins by collecting as much data and information about your leads as possible. This data can come from any source pertinent to your campaign’s success—internal customer databases; external third-party sources; lead-capture forms; CRM systems; web analytics; social media data, etc. Once all relevant data has been gathered and properly structured, Metadata.io’s AI technology helps you categorize contacts into meaningful segments for targeted campaigns and interactions that drive improved customer results.
With Metadata.io’s automated operating system for B2B marketers, companies can automate key marketing processes such as contact scoring and prospecting with unprecedented speed and accuracy. This automation enables them to target the right people at the right time with more precise campaigns that drive results—all at a fraction of the cost of manual processes like cold emailing or manual list building services.
Automated campaign optimization
Metadata.io’s automated system can perform campaign optimization in an automated way. This means that marketers no longer have to manually optimize campaigns to ensure they are performing as desired or create optimized campaign versions for A/B testing.
Metadata.io’s automated system can review current and past campaign performance, evaluate various elements of the campaigns (such as creative, placement, target audiences, etc.) and make real-time decisions on optimizing those elements to improve overall performance. This capability greatly simplifies and speeds up the processes of optimization and A/B testing that marketers have had to do manually in the past.
Conclusion
Metadata.io offers a powerful, automated system that helps B2B marketers develop high-performing campaigns. With its cutting edge technology, the company has developed an intuitive and efficient operating system to streamline marketing processes.
The automated system automatically gathers data from multiple sources to understand customer behavior and intent across the buying journey, enabling customers to have more effective and profitable campaigns. Metadata.io also uses intelligent optimization to control for complex variables in the performance of marketing campaigns over time.
Additionally, Metadata.io’s automated system provides real-time insights into campaign performance enabling customers to conduct consistently better email outreach and design more effective segment targeting strategies with swift response times and maximum returns on ad spend requirements.
Metadata’s automated operating system simplifies the holistic B2B marketing process while finding value through real-time optimization strategies, while allowing marketers to focus on strategic elements of their business — such as planning content campaigns and developing user experiences — rather than spending time mapping out customer journeys by hand or installing tedious tracking scripts. This has allowed the company to raise $40 million to continue enhancing this groundbreaking technology and revolutionize how B2B marketers track success in their operations moving forward.
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