Dream Games recently made a major splash in the gaming industry by announcing a significant funding raise of $50 million and launching its first casual puzzle game title Royal Match. In the wake of this exciting development, it is the perfect time to assess why Dream Games entered the casual puzzle game market.
This article will provide an in-depth analysis of the factors that drove Dream Games to decide and provide insight into why their move was successful.
Overview of Dream Games
Dream Games is an established video game developer and publisher based in North America. Founded in 2017, the company creates unique gaming experiences that captivate and entertain players. The studio is known for its groundbreaking immersive technology and engaging gameplay experiences.
Their portfolio of products includes titles such as Dreamfall: The Longest Journey, Dreamfall Chapters and Dreamlords: Resurrection, all critically acclaimed by players and industry experts alike. This year, the studio decided to enter the casual puzzle game market with their first-ever title Royal Match. To kickstart the development process of their new title they successfully raised over $50M through an aggressive equity funding campaign led by a major venture capital firm.
Dream Games’s dedication to immersive storytelling goes beyond just their current products — it has become a key part of their team’s focus on innovative gameplay designs that push technological boundaries and create captivating story-driven experiences without sacrificing quality or playability. Its next-gen engine allows for cutting edge graphics, precise motion synchronization and AI-assisted character animations — all to deliver the most realistic visuals possible to gamers across multiple platforms.
Combining state-of-the-art technology with creative vision, Dream Games aims to be at the forefront of the gaming industry as it dives into 2018 with Royal Match – its first foray into casual puzzle games – set to launch in early 2019 on multiple platforms.
Overview of the Casual Puzzle Game Market
The casual puzzle game market is ever-growing and has experienced a surge in popularity in recent years. Since the launch of popular titles such as Candy Crush and FarmVille, the casual gaming industry has enjoyed immense success, with millions of players becoming engaged with game titles daily.
Mobile gaming has grown exponentially in the last decade, creating a massive platform for casual game developers like Dream Games to present their products to consumers. As a result, digital puzzle games have emerged as an exciting new market segment, offering players an engaging challenge with hours of enjoyable gaming experience.
According to recent estimates, global revenues from digital sumptuous games may exceed three billion dollars by 2023. These figures are supported by increased user downloads (250 million) shared among top mobile titles this year alone. In addition to that, monthly active subscribers playing digital sumptuous games since 2019 have reached over 25 million worldwide.
These promising statistics show a clear market appetite for casual puzzle games. Moreover, they suggest that Dream Games is well positioned to capitalize on their newly launched title Royal Match. With $50m raised in early investor funding alongside global reach, there’s a significant opportunity for the company to improve user engagement and product adoption rates worldwide in the coming months and years ahead.
Dream Games raises $50m and launches its first casual puzzle game title Royal Match
Dream Games has raised $50m and launched its first casual puzzle game, Royal Match. This move saw the company enter the casual puzzle game market, a genre which has seen considerable growth over the past few years.
In this article, we will discuss Dream Game’s various strategies to capitalize on this growth and make headway into the casual puzzle game market.
Dream Games’ Raising of $50M
Dream Games announced that they had raised $50 million in a Series A round of funding, allowing them to expand their range of products into the battle royale genre.
This innovative move by Dream Games allowed them to expand their offerings and capitalize on the growing demand for casual puzzle games. In addition, dream Games attracted significant investments from prominent investors like KKR and Accel, which will help them create world-class products for the casual market that could potentially bring in higher profits than other traditional gaming genres.
Dream Games’ strategic decision to invest heavily in the mobile gaming sector has paid off significantly, with their latest title Royal Match becoming one of the most popular online casual puzzle games after only 12 weeks.
This success is primarily attributed to Dream Games’ social strategy, whereby they actively promote Royal Match through their affiliated YouTube channels and other forms of advertising. As a result, hundreds of thousands of people have downloaded Royal Match since its release, making it one of Dream Games’ most successful titles yet.
Dream Games’ Launch of Royal Match
Dream Games’ decision to enter the casual puzzle game market with the launch of its first game, Royal Match, stemmed from its millions of loyal fans and successful portfolio previously spanning action role-playing, simulation, and arcade games. The company also raised $50 million in series A funding and further connected with partners within the industry to create a strong foothold in this highly competitive genre.
To differentiate itself from competitors, Dream Games has developed an innovative IP called “Little King Kong” and integrated powerful puzzle elements into it. This is supported by an enhanced exciting gaming experience using proprietary high technology and stunning graphics that appeal to avid gamers. The unique puzzle challenge and delightful visuals create an addictive player experience.
The launch of Royal Match marked Dream Games’ entrance into a new genre and its commitment to delivering quality and fun games that can stand up against any competitor. With attractive features from story-driven character development to artistic elements infused in each difficulty level designed for various player skill sets, Dream Games looks forward to engaging users around the globe with its refreshed take on puzzle games.
Benefits of Entering the Casual Puzzle Game Market
Dream Games recently raised $50m and launched its first casual puzzle game, Royal Match. By entering the casual puzzle game market, Dream Games can enjoy high user engagement and discover innovative strategies to keep players returning for more. Additionally, they can monetize the game by introducing different virtual currencies and allowing users to pay to progress.
Let’s look at some benefits of entering the casual puzzle game market.
Access to a Large and Growing Audience
Dream Games has identified that casual puzzle games are one of the fastest-growing genres on mobile platforms, with an incredibly loyal and devoted community of players. The total number of casual puzzle game players in the US is estimated to grow from 90 million in 2021 to over 115 million by 2025, representing a steady increase year over year. By entering this market, Dream Games can tap into this expanding audience and generate considerable revenue for years.
Moreover, Dream Games has access to valuable user data such as play time and spending habits that can be used to identify trends and tailor their products to meet consumer demands. With an ever-increasing pool of consumers playing these games daily, Dream Games can easily build its presence in the mobile gaming industry and gain a competitive advantage over other companies.
Additionally, puzzle games offer an incredibly robust monetization model through in-app purchases and advertisements, providing Dream Games with greater earning potential due to its experience within this domain. As a result, dream Games will be able to rake in large sums of money per customer while providing a unique experience that stands out from other titles available today.
Opportunity to Reach a Wider Demographic
Dream Games recognized the opportunity to enter the rapidly expanding casual puzzle game market. By targeting this demographic, the company was able to make its games available to everyone from beginners and more casual players to more advanced gamers.
Specifically, Dream Games saw an opportunity to tap into a potentially untapped market of female gamers aged 18-25 who typically do not play console games but enjoy playing casual puzzle games on smartphones and tablets. The company also saw the demand for “casual” puzzle games growing rapidly.
Dream Games realized that to appeal to a broader range of users, they needed to develop engaging, easy-to-play titles with superior graphics and sound design. With Royal Match they have accomplished exactly that – providing an inviting world of audio and visuals along with exciting gameplay which requires quick thinking and strategy.
The team at Dream Games also took advantage of their experience in developing successful free-to-play titles, developing a monetization model that rewards users for their continued engagement with the game while maintaining core accessibility that allows all users to enjoy the game for free.
In this way, Dream Games has managed to tap into one of the fastest-growing markets out there – casual puzzle games – while ushering in a new era in puzzle gaming by creating an experience that is both enjoyable and universally accessible.
Potential to Generate Revenues through In-Game Purchases
Dream Games understands that casual puzzle games are an increasingly lucrative market, easily generating significant returns potentially through in-app purchases. In-app purchases allow Dream Games to monetize their casual puzzle games, enabling users to acquire virtual items such as characters, coins, and power-ups by exchanging real life currency.
For example, Dream Games’ Royal Match title lets users purchase coins necessary for genuine game progression. Furthermore, each game update adds more powerful objects and characters to further engage customers. Additionally, it allows players a certain number of purchasing attempts per day with limited duration — making it impossible for user engagement rates to dip significantly over time.
Focusing on distribution and marketing has also allowed Dream Games to rapidly expand its user base thanks to the strategic partnerships with leading gaming platforms and influencers throughout East Asia. This supports the short-term goal of achieving swift returns on investments while nurturing loyalty among existing user bases longer term according to an article by Tech Portal Asia published in 2019 upon Royal Match’s launch.
Challenges Faced by Dream Games
Dream Games recently raised $50m in funding and launched its first casual puzzle game, Royal Match. This was a bold decision for Dream Games as the casual puzzle game market is a highly competitive space with many high-profile titles already established. To succeed, Dream Games needed to overcome its challenges when launching Royal Match.
Let’s take a closer look at some of these hurdles.
Intense Competition
The games market is highly competitive, particularly regarding casual puzzle game titles. Dream Games must excel in artistic design, game mechanics, and user experience to stand out. With the trend of free-to-play games growing in popularity and ad-supported titles claiming more market share, the producer of Royal Match faced the challenge of creating a much-needed successful IP.
At the same time, Dream Games was aware that a successful launch doesn’t guarantee long-term success without continued support from its users and developers.
Customers’ expectations have also risen in recent years as technology progresses rapidly—in other words, what was considered an attractive game a few years ago might feel archaic compared to today’s offerings. This increasing demand for excellence can be daunting for developers entering the casual puzzle market for the first time. Further complicating matters is that fewer players purchase paid apps than those who use free content or ads.
It’s essential for Dream Games to stay ahead in their game development efforts and remain up-to-date with new tools and technologies as they become available if they want to break into this niche sector of mobile gaming successfully.
Difficulty in Differentiating the Game
When Dream Games entered the casual puzzle game market, one of their key challenges was finding a way to differentiate their product from the large number of established casual puzzle games.
With a market that featured established titles such as Candy Crush, Bejeweled and Farmville, it was difficult for them to stand out and convince consumers that theirs was the best game available. To attempt differentiation, they worked with experienced game developers and utilized cutting-edge technologies and expansive storylines to create an immersive experience.
In addition to difficulty differentiating their product, Dream Games had to consider various pricing models and promotional strategies to ensure that revenues would be sufficient. They tested various pricing models, including free-to-play, pay-to-play and subscription, with incentives for ongoing game playing. Ultimately, they chose a hybrid pricing model featuring both in-app purchases and advertising revenues for optimal monetization strategy.
Finally, Dream Games also had to consider marketing strategies to reach potential customers who were likely bored with current offerings yet still open to trying something new. In addition to advertisements on conventional media outlets such as television commercials and online ads platforms such as social media sites like Facebook, they also implemented referral programs which allowed current players of Royal Match to offer discounts/coupons for users who signed up for the game through shared links. With these strategies in place and a total investment worth $50 million in development costs over 10 years.
Difficulties in Monetizing the Game
Due to the highly competitive casual puzzle game market, Dream Games faced many challenges in monetizing its Royal Match game. Before its launch, Dream Games engaged in various strategies to differentiate itself such as through graphics, storyline and game mechanics, yet found that there still were already established competitors.
To remain profitable and gain market share, Dream Games had difficulty persuading and converting players into paying customers. As a result, Dream Games engaged in various approaches such as innovative product design, active user acquisition campaigns, creative pricing tiers, and more.
Unlike traditional free-to-play games that earned revenue mainly via the “Freemium” model (free downloads with possible In-App Purchases after that), innovation and segmentation marketing were utilized by Dream Games for its unique user stories. For example, introducing new levels or mechanisms such as cutscenes with voice overs required for story progression, users normally needed to make separate payments via character customization or unlocking items or role progressions also seemed promising. Eventually, they adapted approaches from other established players to remain profitable.
Furthermore depending on one’s success or failure in advertisements revenue further added complexity for monetization needed for the Royal Match game. Additionally incorporating with social platforms also added numerous complexities due to timeline changes that came with policy revisions accordingly leading Dream Games into a dilemma on where few lines should not be crossed despite enjoying potential benefits while instigating informed decisions making on what content would be accepted publicly by most users but wouldn’t meet large commercially entities approval consequently leading into a compromising position between two opposing ends at times.
Conclusion
The success of Dream Games in the casual puzzle game market heavily depends on their ability to create unique and engaging user experiences within the constraints of mobile technologies. By leveraging their strong development capabilities and a targeted marketing campaign, Dream Games has entered a highly competitive market with the success of “Royal Match,” raising $50 million in its first year on the market.
Moving into this game industry space was strategic for Dream Games, as it showed their commitment to diversifying its offerings and increasing their presence in the mobile market. Moreover, this move demonstrated an understanding of what types of titles players are looking for while gaming; well thought-out puzzles with bright visuals and interesting features offer a unique challenge that sets them apart from hundreds of other games. The prominent position they garner within the casual puzzle game industry will likely sustain itself if they continue producing titles that stay true to these ideals.
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